Impact and Outcomes Matrix | Social Investing | Good Finance

The Outcomes Matrix

Plan and measure your impact using the Outcomes Matrix, developed by Big Society Capital.

What are outcomes? 

There are different types of impact you can measure. One of the most common types of impact considered by social investors is outcomes. Outcomes are the changes, benefits, learning or other effects that result from what your project or organisation makes, offers or provides.

The Outcomes Matrix

The Outcomes Matrix, developed by Big Society Capital, is a free interactive tool designed to help you plan and measure your outcomes. 

It includes outcomes and measures for nine outcome areas and 15 beneficiary groups, and you can create a matrix tailored to your organization's activities and impact.

How does it work?

  • Browse and select relevant outcomes and measures from the nine outcome areas to create your own unique outcomes matrix. 
  • Select beneficiary groups to highlight suggested outcomes and measures which relate to that specific group. 
  • Your selected outcomes and measures can be exported to an excel file and then customised to meet your organisations individual needs.
  • This guidance document explains how to use the Outcomes Matrix in more detail. 

Why should I use it?

The Outcomes Matrix provides a useful starting point for you to consider the social impact that you are trying to deliver and how you will measure it. 

The outcomes matrix was developed by Big Society Capital in partnership with social investment financial intermediaries, front line organisations and impact experts including the Good Analyst, New Philanthropy Capital, Social Value International and Triangle Consulting. You can find more information and resources for impact measurement on Inspiring Impact.


All outcome areas