- General availability of information
- Level of media exposure (e.g. number of articles published on the subject in mainstream
media; exposure on TV, radio; internet traffic)
- Level of public awareness about the causes and consequences of the problem
- Public events, rallying and campaigning
- Public donations to related charities
- Public volunteering on projects and initiatives related to financial inclusion
- Change in perception and trust from excluded people towards financial institutions
- Change in public perception toward issues of financial exclusion and improvements to
any underlying prejudice or stigma
