The Addressing Imbalance programme launched in 2021 with the aim of connecting and engaging with organisations led by diverse founders, to address the barriers to accessing investment that they face disproportionately.

Our goal is to provide learning and resources to empower leaders with the tools they need to make an informed decision when considering social investment.


If you’re a Good Finance user, whoever and wherever you are, know that we are first and foremost user led. We’re here to support you navigate the world of social investment, and your experiences and opinions drive our work. We also want our online content (blog posts, case studies, social media) to champion diversity and inclusion. We’re on a mission to showcase the lesser heard version of events and share our platform with the voices and faces that we sometimes don’t see or hear. If you are a user with something to share or a social investee from a marginalised background, please do get in touch - we would love to hear from you. 

Partners and stakeholders

We want to partner with networks, social enterprises and charities that are led by or representative of minority groups or individuals. There’s no ‘one size fits all’ when it comes to our partnerships; we will seek to tailor tools, resources and support to meet the needs of your organisation. Whether it’s co-hosting an event on social investment, contributing to a blog post, sharing case studies or simply providing feedback on our content, our partners are heavily involved in shaping the Addressing Imbalance programme. 

To our potential partners - we are really keen to work with and learn from you. We want to build and improve on our delivery and engage with a wider range of people. If you can help us do that, and act as our critical friend, we’d love to hear from you. If you’re interested in learning more, or to tell us about an organisation you think we should partner with, please get in touch.

Find out more about our existing partners here.

Social Investors

Good Finance, as an educational platform, does not directly make or influence social investment decisions. However, we recognise our role in the sector and we’re here to collaborate, support and share knowledge, especially when it comes to this topic. We will champion your diversity and inclusion initiatives that improve accessibility for our users. If you’re a social investor with a programme or initiative that you’d like us to share, get in touch or submit a case study here.

More than just buzzwords

For us here at Good Finance, diversity and inclusion are so much more than buzzwords. Diversity is an intention, a conscious action, a continual improvement. Inclusion is accountability, learning, championing, a voice at the table, failing and trying again. A newer term in this context, equity, is about progressing from the current narrative, learning and growing, tackling inequalities and imbalances head on. Diversity and inclusion isn’t just about business done well. It is about our lives, our experiences, our work, our health, our family and our friends. We know we’re not there yet, we know the sector has some way to go, but we also know we’re not done trying.

Today we’re calling on all of you, our users, our partners, and social investors - join us.