In 2011 British Airways and Pure Leapfrog came together to create the first passenger programme to help UK based community energy projects [I1] – now known as The Carbon Fund.
The Carbon Fund is a voluntary scheme for British Airways’ customers who wish to travel responsibly and mitigate the impact of their journey. When booking a flight on ba.com, customers can choose whether to donate in support of low carbon, energy efficiency or renewable energy projects in the UK and Africa. All of these projects also help communities that are deprived in some way – fostering cleaner, greener and stronger communities.
[I1]I know this is from the website, but wonder if it is confusing that it is saying that its UK based, whereas it’s for UK and African projects?
Pure Leapfrog manages donated funds on behalf of British Airways and both organisations work collaboratively to identify suitable community-based projects that not only reduce carbon emissions but also provide strong social impacts to communities.
In terms of criteria, all projects have to have a community element to them and funding has to go towards the installation of renewable energy or energy efficiency measures and cannot go towards development costs. All projects also have to have a positive social impact in the local community, such as increasing education, health and well-being and reducing fuel poverty.